面对新冠疫情带来的动荡局面, most businesses are looking for ways to recover some of their losses. Whether your company is business-to-business or business-to-consumer, you’ve probably experienced a decrease in revenue 和 possibly a rise in the cost of your supplies, 也.
Knowing that consumers are going to be more careful about spending for the foreseeable future – both out of caution 和 also due to their own financial losses – means most businesses 将 be reluctant to raise prices anytime soon. However, more than any other variable, price has the greatest impact on the profit you earn.
But 将 customers accept a price hike or 将 they go elsewhere? 风险可能比你想象的要低. 例如, if your current Gross Profit Margin is 40% 和 you raise prices by 6%, your sales would have to drop by 13% for you to lose money.
其实，现在可能就是其中之一 最好的 times to raise prices because everyone underst和s that COVID-19 has had a massive impact on businesses. If you decide to go ahead with an increase, what 将 make the biggest difference is how 和 when you communicate the changes to customers.
沟通价格上涨
The truth is that customers hardly ever buy something based on price alone. They usually base their buying decisions on additional factors including quality, 服务, 价值, 交货，甚至付款方式. Many of these factors have been important during COVID-19 – for instance, customers have made choices to buy (和 often were 将ing to pay more) from businesses where they could pay online or delivery instead of having to make a purchase on site, 等.
However, for your loyal customer base, you can’t just increase prices 和 hope nobody 请注意s.
客户 将 请注意, 和 if you don’t give them a reason behind the change, they’re more likely to become upset 和 look for other options.
处理加薪的最好方法是 对加薪要开诚布公 提前. If you’ve done a good job of communicating regularly with your customers during COVID-19, 这种努力现在对你特别有好处.
With that in mind, here are three ideas on how to communicate a price increase:
- 创建新选项One way to soften the blow for existing customers is to 创建一个新的定价结构. Consider sending out an email or letter to your list with a ‘VIP’ or limited-time-offer price, allowing them to lock in their current rate by signing up or using a special code. 解释价格上涨是由于成本, but that you 价值 their business 和 want to reward their past support. Doing this gives you the chance to increase prices for your new customers 和 与此同时，建立现有客户的忠诚度.You might also consider a temporary 服务 charge or COVID-19 fee. Some hair salons 和 restaurants are already doing this now to cover their safety equipment or supply expenses such as masks, 消毒, plasticware, 外卖的容器, 等.
- 说实话如果你看到制造成本增加, 原材料(例如), because you can’t get certain items from Asia right now), 包装, 等.说清楚一点. You don’t have to provide specific financial information. Increasing prices to cover expenses while continuing to meet customer expectations 和 maintain a level of quality is perfectly legitimate.
- 让它成为“新的”或“改进的”
If you can show that your product or 服务 is being improved in some way, talk about it. 比以前更好的东西 特别是 if a change came about due to customer input during the COVID-19 crisis, is necessary to continue your current level of quality, 或者是 这是保证员工和客户安全的必要条件– is worth talking about 和 people 将 be likely to pay more for it.
A final note: Don’t forget to clearly communicate changes, reasons 和 timing to 你的员工. You don’t want them giving out old prices or wrong messages about why prices went up.
Once you’ve devised a clear strategy 和 communication plan, adapting your pricing strategy is easy – 和 将 NOT frighten customers away. 他们会和你在一起, benefiting from the opportunities 和 choices your new pricing strategies made possible.
希望能帮我评估价格, the impact of changes on your finances 和 additional advice on how to communicate a price increase, 请澳门官方赌场.
